Home' Annual Report : Annual Report 2016 Contents Specifically, our practitioner members
have highlighted challenges around
staff recruitment and retention, the
impact of regulator y change and
the impact of technology. These
challenges offer an opportunity
for members in public practice
but they also present difficulties
as members consider how to grow
and structure their practices in
an environment of change.
To suppor t both new and established
public practitioners we will be
launching a campaign which is
aimed at growing our public practice
membership base and refreshing
the current public practice brand.
The campaign is titled, ‘Lead the
Change’ and is aimed at showcasing
public practitioners building on
the foundations of their strong
ethics, compliance and professional
standards to partner with businesses
to provide financial solutions for
the unique problems they face.
The campaign has been developed
as a result of insights from consumer
research and feedback from members.
The objective is to encourage and
at trac t CPA’s to become public
practitioners by highlighting the
opportunities change presents.
To support our existing practitioners
the campaign is designed to reflect the
position of CPA Australia practitioners
as innovators in the sector and to
help attract potential new clients.
In 2016 we completed comprehensive
qualitative and quantitative research
into public practice client needs.
As a result of the research and member
feedback we have been developing
a new engagement program, new
tools and resources including;
• Marketing initiatives to
• Moving INPRACTICE magazine
to a monthly e-newsletter from
February 2017 (to deliver more
timely updates and guidance)
• A new series of webinars and tools
to help members develop and
build their value proposition
STANDARDS AND OVERSIGHT
Throughout our 130 year history
CPA Australia has played an influential
role in the area of professional
standards setting and we were a
founding member of the APESB, the
independent body that sets the code
of ethics and professional standards for
Australia’s accounting professionals.
In 2016, APESB celebrated its 10th
anniversary and we acknowledge the
achievements of the Board in this
time and the significant contribution
our members and staff have made in
delivering high quality standards for
the protection of the public interest.
We have also advocated for the
harmonisation of professional
standards legislation, and are
pleased to note that this year the
Tasmanian Government introduced the
Professional Standards Amendment
Bill 2016, which addresses the t wo long
term barriers to national adoption.
CPA Australia strongly supports
the amendments and believes
improved consumer protection and
wider national coverage will result
from the proposed amendments.
As a result CPA Australia will be
applying for a Tasmanian Professional
Standards Scheme in 2017 to better
support our members in the state.
CPA Australia’s quality review program
has continued to evolve as a response
to changing professional and ethical
standards, and each year our quality
assurance team undertakes quality
reviews to monitor compliance with
standards, help educate our members
about best practice and check the
effectiveness of their quality control
processes. In 2016, more than
1100 members in public practice
were subject to quality review.
EVOLVING THE FACE
OF PUBLIC PRACTICE
The role of CPA Australia’s members
working in public practice continues
to change and evolve as the nature
of businesses change. CPA Australia
actively seeks feedback from
its members through member
satisfaction surveys, specialist advisory
committees and client research.
CPA Australia also seeks to assist
members to provide the highest
quality professional services through
the provision of relevant suppor t
materials. This year the public prac tice
toolkit continued to be updated
and expanded, and CPA Australia
became the first professional
accounting body to release a prac tical
guide for members around the
application of outsourced services.
The guide, Outsourcing: Opportunity
or Threat assists members and their
client s to assess the suitability of an
outsourcing arrangement for their
business requirements. With extensive
checklist s, as well as studies, the new
guide will help members develop
the solution they need today to
become more efficient and effective.
The guide is provided at:
REMOVAL OF THE
One of the biggest challenges facing
practitioners in 2016 was the impact
of the removal of the accountants’
exemption on 1 July and the need to
put a tailored solution in place based
on their individual circumstances.
As a profession we fought long
and hard on this issue over many
years but when the decision to
repeal the exemption was made,
it became impor tant to focus on
supporting our members through
the three-year transition period.
CPA Australia developed a series of
resources and training programs to
assist members to transition to the
new regulatory regime, however,
as with any change or transitional
arrangements we recognise that not
all members are satisfied with the
support provided. To address this
we have commissioned a series of
new resources and support services
to further assist members to move
into the financial ser vices model
that is right for them and is aligned
with their individual client needs.
CPA AustrAliA 2O16 integrAted rePOrt
Links Archive Annual Report 2015 Navigation Previous Page Next Page