Home' Annual Report : Annual Report 2016 Contents In 1886, CPA Australia’s founders met
to discuss the future of the accounting
profession. More than 130 years later
we continue to build CPA Australia
to deliver on those early objectives.
We are reaching new audiences and
generating unprecedented levels
of interest in our designation. We
are re-framing perceptions about
what it means to be a professional
accountant and, in the process,
honouring the vision of our founders.
CPA Australia has grown to be
a globally respected professional
accounting body, providing thought
leadership and influence on issues,
policies and regulations across
the Asia-Pacific region and beyond.
In our 130th year it is significant that
we celebrated 60 years in
Hong Kong and Malaysia.
Taken together, our members in these
markets make up more than 14 per
cent of our total membership, an
achievement which would no doubt
be a source of pride for our founders.
Yet no mat ter how big we get,
we know our successes are built
on each member. Our ability to
make our brand and designation
relevant for existing members and
potential new members has never
been more important, and our
financial position means we have the
financial strength to sustain strategic
investments in member ser vices.
Our world-class education offering,
centred around the CPA Program,
continues to evolve. We delivered
55,000 CPA Program exams in
more than 90 countries in 2016 with
computer-based testing covering
94 per cent of exams, compared
to 75 per cent in 2015.
Interactive digital learning resources
at the cutting-edge of contemporary
teaching and learning approaches
were delivered to all candidates
enrolled in Ethics and Governance
and Financial Reporting and
are set to be introduced to all
subjects across the program.
We offered a broad range of
continuing professional development
(CPD) options covering conferences
and networking events through to
webinars and self-paced learning.
Congress, our flagship event, was
held in 13 cities in six countries over
38 days in a three-month period.
More than 9300 delegates attended
to hear from over 450 speakers.
Alex Malley FCPA
HONG KONG AND MALAYSIA
CPA Australia Advice commenced full
operations on 1 July 2016. With an
emphasis on building a robust platform
for future growth, we have carefully
established our business structure
and compliance regime. With strong
interest from members in the offer,
we have enac ted a rigorous process
of reviewing applicant s who meet our
criteria and an extensive induction
process for approved advisers.
We also boosted the financial
planning education we of fer to
members, with four new financial
planning subjects announced for the
CPA Program. These subject s will
enable members who want to pursue
a career in financial planning to make
progress towards the ASIC regulated
education requirements while
they’re studying the CPA Program.
Our communication channels are
broader and our messaging more
integrated than ever before. Through
the provision of in-demand content,
including 82 opinion articles,
and effective leveraging of the news
c ycle, we have sustained consistent
media coverage on topics of interest
to our membership across our priority
markets and across the full range of
In this way we are influencing the key
debates. In par ticular, CPA Australia’s
positioning as a sought-after voice on
superannuation and retirement savings
reforms demonstrated how strategic
thought leadership and media impact
can influence the public policy agenda.
Members are at the heart of what
we do so I would like to thank all our
members across the globe for their
support during 2016.
And a special thanks to our
staff – it is your dedication and
commitment to service that makes
our achievements possible.
Strong global member growth,
member retention levels in excess
of 98 per cent, strong financial
per formance and a highly visible and
respected organisation. These are the
hallmarks of CPA Australia in 2016,
and the foundations upon which we
are building for the next 130 years.
CPA AustrAliA 2O16 integrAted rePOrt
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